OUR APPROACH
HHORAS is an independent real estate advisory practice working across residential and investment contexts.
Our work is grounded in financial logic, method and long-term decision-making. We advise clients at critical moments — acquisition, sale and asset positioning — with a clear focus on capital protection, risk assessment and value alignment.
HHORAS operates in association with Keller Williams, a platform chosen for its operational discipline, economic alignment and proven scalability. This structure strengthens execution capacity and continuity for clients, while preserving full independence in advisory judgement, strategy and representation.
With over 16 years of experience in strategic real estate advisory, I operate at the intersection of investment, financial analysis, and decision-making. Since 2010, I have worked across some of Portugal’s most demanding institutional and private capital environments, supporting investors, developers, and private clients on complex mandates where rigor, risk control, and long-term value creation are non-negotiable.
My background spans leading national and international platforms, including RE/MAX and Jones Lang LaSalle (JLL), where I worked across residential advisory, investment transactions, and urban development. That experience shaped a disciplined approach to structuring complex processes with precision and executing them with full accountability.
In 2020, I founded HHORAS, an independent advisory practice focused on procurement mandates and strategic asset positioning. I work exclusively with investment funds, real estate developers, and private capital structures across residential, logistics, hospitality, and senior living sectors—identifying opportunities, structuring transactions, and protecting capital to ensure decisions are informed, sustainable, and aligned with long-term objectives.
My work is grounded in a strong academic foundation in management and administration, combined with analytical discipline and a management-driven approach applied consistently from asset identification to transaction structuring and due diligence. My track record includes acquisitions and disposals across Lisbon’s prime locations, structured around ROI, IRR, and risk-adjusted return frameworks. I don’t work for volume. I work for clarity, execution, and outcomes that endure.

3,533 sq m
Alcantara, Lisbon
700 sq m
Arroios, Lisbon
900 sq m
St. Antonio, Lisbon
379 sq m
Estrela, Lisbon
882 sq m
Picoas, Lisbon
492 sq m
Alfama, Lisbon
3,035 sq m
Arroios
696 sq m
Picoas, Lisbon
434 sq m
Benfica, Lisbon
1,428 sq m
Alvalade, Lisbon
648 sq m
St António, Lisbon
2,920 sq m
Areeiro
431 sq m
Estrela, Lisbon
515 sq m
Chiado, Lisbon
447 sq m
Lisbon
10,376 sq m
Prior Velho, Lisbon
970 sq m
Av. Novas, Lisbon
518 sq m
St. Marta, Lisbon
426 sq m
Campo de Ourique, Lisbon
803 sq m
Belém - Lisbon
TRACK RECORD
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TESTEMUNIALS
The guidance we received from Hhoras went above and beyond anything I’ve ever experienced - anywhere in the world. From day 1 Carla was (and still is) an incredible partner. She worked with us as if the house we were buying the house together - we felt fully protected and understood from start to finish.From listening to our house requirements and planning out a 6 day / 20 house cross country viewing trip, Porto to Faro.. To handling the property negotiations, the legalities, the paperwork, liaising with the bank and more.We continue to work together - I wouldn’t make one step in Portugal without taking Carla’s advice first - she’s become a friend and a hell of an advisor - our Portuguese guardian angel". Matt O' – USA
TESTEMUNIALS
Dear Carla, First of all, we want to express our sincere gratitude, not only for the proposal presented, but also for your dedication and consistently professional attitude throughout this and other sales and rental processes that we have/had with you.Best regards” SG
TESTEMUNIALS
Competence, dedication, trust and professionalism. Essential qualities for a successful partnership. A special thank you for the late hours, which are sometimes necessary to close a deal." Martim M – PT
TESTEMUNIALS
We would like to thank you for all your help and professionalism throughout this process.You were an essential part of the deal's success, including your financial contribution, demonstrating a true partnership. We enjoyed working with Carla and hope we can collaborate on many more deals in the near future.“ Rudolfo S - PT
TESTEMUNIALS
Carla Madureira is an extremely competent and professional individual with a great deal of sensitivity. We have relied on her partnership for many years. We are very satisfied and grateful for the work she has done and for her dedication throughout all stages of the process" Margareth e Zé Luis - BR