About
Carla
Madureira
Biography
I have worked in real estate since 2010. Residential advisory and investment transactions at RE/MAX came first, then institutional and commercial advisory at JLL, where underwriting, Broker Opinion of Value and structured negotiation became the basis of how I work.
HHORAS grew out of that way of working. A deliberately small book of clients — private buyers, owners, developers and investment capital — each of them followed from the first analysis to the deed. I don't run volume. I run a small number of decisions, and I run them properly.
HHORAS operates through Keller Williams, drawing on its platform, its systems and its international reach, while keeping full independence in judgement, strategy and representation. The brand, the advice and the relationship are mine.
When I take on a mandate, I work it the way I'd work my own capital: from the numbers up, and through to the signature.
Career
2010
Career in real estate begins
2010–2016
RE/MAX — residential advisory and investment transactions
2016–2021
JLL Portugal — institutional and commercial advisory
2021–present
HHORAS · KW Portugal — independent advisory practice
Client Testimonials
“
The guidance we received from Hhoras went above and beyond anything I've ever experienced — anywhere in the world. From day 1 Carla was an incredible partner. She worked with us as if buying the house together — we felt fully protected and understood from start to finish. From listening to our requirements and planning a 6-day, 20-house cross-country viewing trip (Porto to Faro), to handling negotiations, legalities, paperwork, and liaising with the bank. She's become a friend and a hell of an advisor — our Portuguese guardian angel.
Matt O'— USA
“
Carla Madureira is an extremely competent and professional individual with a great deal of sensitivity. We have relied on her partnership for many years. We are very satisfied and grateful for the work she has done and for her dedication throughout all stages of the process.
Margareth & Zé Luís— BR
“
Competence, dedication, trust and professionalism. Essential qualities for a successful partnership. A special thank you for the late hours, which are sometimes necessary to close a deal.
Martim M.— PT
“
We want to express our sincere gratitude, not only for the proposal presented, but also for your dedication and consistently professional attitude throughout this and other sales and rental processes.
S.G.— PT
“
We would like to thank you for all your help and professionalism throughout this process. You were an essential part of the deal's success, demonstrating a true partnership. We hope to collaborate on many more deals in the near future.
Rudolfo S.— PT
Buildings Sold
A small selection of building sales I advised on.
Rua João Miguens
Alcântara, Lisbon
3,533 m²
Av. Severiano Falcão 10
Prior Velho, Lisbon
10,376 m²
R. Coronel Luna de Oliveira
Arroios, Lisbon
3,035 m²
Av. de Madrid
Areeiro, Lisbon
2,920 m²
Almirante Gago Coutinho
Alvalade, Lisbon
1,428 m²
Antonio Augusto de Aguiar 187
Avenidas Novas, Lisbon
970 m²
Rua do Passadiço
Santo António, Lisbon
900 m²
Rua General Garcia Rosado
Picoas, Lisbon
882 m²
Rua 4 de Agosto
Arroios, Lisbon
700 m²
Av. Gomes Freire
Picoas, Lisbon
696 m²
Rua de Santa Marta
Santo António, Lisbon
648 m²
Rua da Junqueira
Belém, Lisbon
803 m²
Calçada do Combro
Chiado, Lisbon
515 m²
Prior Coutinho
Santa Marta, Lisbon
518 m²
Rua Guilherme Braga
Alfama, Lisbon
492 m²
Neves Ferreira
Lisbon
447 m²
Rua António Nobre
Benfica, Lisbon
434 m²
Rua Gervásio Lobato
Campo de Ourique, Lisbon
426 m²
Calçada da Estrela
Estrela, Lisbon
431 m²
Rua da Lapa
Estrela, Lisbon
379 m²
How I Work
The proof of method. Not declared virtues, but what only someone who sees a transaction through from beginning to end can write.
01
Valuation, the way it should be defended
Every value I put forward is built from three independent sources — concluded transactions, current offer, portal sampling — weighted to privilege real sales, adjusted across thirteen qualitative factors, and recalibrated as the market moves. When the data shifts, I say so and show why. The method holds; the inputs change.
02
Market read at street resolution
I work from Confidencial Imobiliário data down to the seven-digit postal-code micro-zone — absorption time, price gap, accumulated discount, yield, by typology and condition. Parish averages don't price a specific asset. This does.
03
Investment underwriting
ROI, IRR and full GDV modelling for development, with cost build-ups, multi-year cash-flow phasing, and planning-upside analysis. A Broker Opinion of Value that is defended, not a number chosen to please.
04
End to end
Negotiation, due-diligence coordination, legal and financing alignment, handover. Practical and structured, from first analysis to deed.
The Analysis — Illustrative
Property analysis — broker opinion of value
Apartment · central Lisbon · ≈ 165 m² · used
Reference values · €/m²
Concluded sales · 60%
€5,200
Current offer · 20%
€5,600
Portal sampling · 20%
€5,400
Weighted €/m² — privileging real sales
€5,320
Qualitative adjustment · 13 factors
Net adjustment
+3%
Estimated market value
€905,000
Recommended asking
€890,000
↓ the last lever — moves only on evidence
Expected closing
€840–870k
A Plan That Adapts
Nothing here is improvised, and nothing is frozen on day one. Every mandate begins with a clear plan — pricing, positioning, strategy — and that plan is revised as the process unfolds and the direction sharpens. When the evidence changes, the plan changes with it. The rigour stays constant; the decisions stay current.
Every mandate runs to a plan — and the plan is revised as the process unfolds and the direction becomes clear. The method holds; the inputs move.