For Owners
Sell
“
A property sold quietly, to the right buyer, at the right number, is worth more than a sign in the window.
HHORAS — Seller Representation
Selling a home in Lisbon, a building in the centre or land on the coast is rarely just a transaction. It deserves discretion, a number you can stand behind, and a buyer worth selling to. That is the work — fewer mandates, each handled properly.
From a single apartment to entire buildings and development land — every mandate handled personally.
How I work the mandate
Active presence
throughout
From the day we start, I'm continuously evaluating — what the market is doing, what buyers actually say, what is working and what isn't. When something needs to change, I change the strategy and bring it to you with the facts behind it, for a decision we make together. Alignment is constant, and it runs on evidence, not assumptions.
And the price is the last lever I touch, never the first. Presentation, positioning, channels, the buyer we target — all of that moves before the number does.
Thinking of
selling?
A confidential valuation — no obligation, complete discretion. You'll know exactly what your property is worth, and why.
Why Owners Work With Me
01
A number chosen to be true, not to win you
The fastest way to lose an owner money is to flatter the price to win the mandate, then spend six months arguing it down. I do the opposite. Your price is built from concluded sales in your micro-zone, adjusted for the specifics of your property, and revisited as the market moves. You begin on ground that holds.
02
The right buyer, not the widest audience
Your property does not have to be scattered across every portal. I reach qualified buyers directly — a curated international network, proximity buyers with a real connection to the area, segmented outreach — and protect both your privacy and the asset's positioning.
03
Buyer-side rigour, on your side
I read a sale the way an investor reads an acquisition. The risks that quietly end deals after the offer — an inheritance structure the bank won't finance, a licensing gap, a title that doesn't match the certidão — I find them early, while they are still solvable.
04
You decide; the work is mine
Strategy, viewings, negotiation, paperwork, the coordination of bank and lawyers — handled. Every decision stays with you.
How Your Number Is Built
Three sources, weighted to privilege real sales. Thirteen factors, adjusted for your property. The price defended, not guessed.
Property analysis — broker opinion of value
Apartment · central Lisbon · ≈ 165 m² · used
Reference values · €/m²
Concluded sales · 60%
€5,200
Current offer · 20%
€5,600
Portal sampling · 20%
€5,400
Weighted €/m² — privileging real sales
€5,320
Qualitative adjustment · 13 factors
Net adjustment
+3%
Estimated market value
€905,000
Recommended asking
€890,000
↓ the last lever — moves only on evidence
Expected closing
€840–870k
Illustrative exhibits — anonymised. Your valuation is built the same way, on your micro-zone and your property.
The Road Map
Five fixed stages, run in order — that structure is what gives an owner confidence. But it isn't a straight line: viewings and feedback loop back to recalibrate positioning before moving on. The strategy recirculates; the spine holds.
The structure is fixed. The strategy inside it recirculates — until only one lever is left.
Valuation — defended on concluded sales
Positioning & strategy — and the right buyer
Reaching buyers — beyond the portals
Viewings & feedback — read what the market says
Negotiation & deed — through to signature
Selected Sales
A selection of concluded transactions — from a single apartment to entire buildings and development land. Every mandate handled personally.
Rua João Miguens
Alcântara, Lisbon
3,533 m²
Av. Severiano Falcão 10
Prior Velho, Lisbon
10,376 m²
R. Coronel Luna de Oliveira
Arroios, Lisbon
3,035 m²
Av. de Madrid
Areeiro, Lisbon
2,920 m²
Almirante Gago Coutinho
Alvalade, Lisbon
1,428 m²
Antonio Augusto de Aguiar 187
Avenidas Novas, Lisbon
970 m²
Rua do Passadiço
Santo António, Lisbon
900 m²
Rua General Garcia Rosado
Picoas, Lisbon
882 m²
Rua 4 de Agosto
Arroios, Lisbon
700 m²
Av. Gomes Freire
Picoas, Lisbon
696 m²
Rua de Santa Marta
Santo António, Lisbon
648 m²
Rua da Junqueira
Belém, Lisbon
803 m²
Calçada do Combro
Chiado, Lisbon
515 m²
Prior Coutinho
Santa Marta, Lisbon
518 m²
Rua Guilherme Braga
Alfama, Lisbon
492 m²
Neves Ferreira
Lisbon
447 m²
Rua António Nobre
Benfica, Lisbon
434 m²
Rua Gervásio Lobato
Campo de Ourique, Lisbon
426 m²
Calçada da Estrela
Estrela, Lisbon
431 m²
Rua da Lapa
Estrela, Lisbon
379 m²